Walk into every client conversation knowing what happened this week.
Your sector produces more coverage than anyone in your firm has time to read, and almost none of it matters. This agent reads it, discards what changes nothing, and reports the small remainder that needs a response or is worth raising with a client.
What the sector news researcher does
Read everything. Send what matters.
Every firm has the same arrangement with sector news. Somebody subscribes to a few newsletters, sets up an alert, and skims the subject lines when things are quiet. It works until the week it matters, which is the week nobody had time.
The agent inverts the problem. It reads across the sector continuously and judges each item against what your firm does and who your clients are. Most of it is discarded, which is the point. What survives is sorted into two piles. Things that need a response from somebody in your business, and things worth raising in a client conversation.
The second pile is where the commercial value usually sits. A client whose sector just took a regulatory hit, or a prospect that announced funding this week, is a conversation your team can have with a reason behind it rather than a check in call.
This agent covers what is happening now. The sector research agent builds the standing picture of how a market works, and the competitor research agent tracks the firms you compete with. Together they cover the market, the rivals and the week.
Capabilities
What it handles.
Sector wide news coverage
Reads what is published about your market across trade press, mainstream coverage, regulatory announcements and public commentary. One agent covering the sources no single person has time to keep up with.
Relevance filtering
Most sector news changes nothing for your business. The agent judges each item against what your firm actually does and discards what does not matter. What arrives is short because most of it was thrown away.
Trigger events on named accounts
Watches your client and prospect list for the moments worth acting on. Funding, acquisitions, senior hires, office moves, contract wins and losses. The reason to make contact, on the day there is one.
Talking points for client conversations
Turns the week's developments into things your team can actually say. What happened, why it matters to that type of client, and the question it raises for them. Useful in a meeting rather than merely interesting.
What needs a response
Separates the items that require a decision from the items that are simply worth knowing. Regulatory change, a competitor announcement or a shift affecting your clients is flagged as needing attention rather than buried in a list.
Briefings on a defined rhythm
A short briefing on the schedule you set, with an immediate alert when something significant breaks. Your team reads one page rather than subscribing to six newsletters and skimming none of them.
Who it is for
Built for teams whose credibility depends on being current.
Client facing teams and advisers
Walk into every meeting knowing what has happened in that client's world this week. The difference between a check in call and a conversation the client values.
Sales and account management
Reasons to make contact that are not manufactured. A funding round or a senior hire at a target account is an opening. Finding out about it a month late is not.
Founders and managing directors
A standing read on the market without spending an hour a day on it. You hear about a regulatory change or a competitor announcement when it lands, not when a client mentions it.
Marketing and content teams
React to what the sector is discussing while it is still being discussed. Commentary published in the same week carries weight that the same piece a month later does not.
What is included
What you get.
Coverage of the sources that matter in your sector, agreed during the build.
A short briefing on your chosen rhythm, plus alerts when something significant breaks.
Trigger event monitoring across your named client and prospect list.
Talking points written for use in client conversations, not summaries of articles.
A clear split between what needs a response and what is simply worth knowing.
Public sources only, with a link recorded against every item so your team can read the original.
How it gets built
How it gets built.
01
Define the sector and the accounts
We agree which market the agent covers and which named clients and prospects it watches alongside it. The account list is what turns general sector coverage into a reason to make contact with a specific firm.
02
Agree what counts as material
The value of this agent is in what it discards, so the threshold matters more than the coverage. We define what your firm needs to know about, what it does not, and what is significant enough to interrupt the normal rhythm.
03
Test against a week you already lived through
We run the agent over a period your team remembers and check it against what actually mattered. Did it catch the item that led to a conversation, and did it leave out the forty that did not. Thresholds are tuned here rather than after go live.
04
Set the rhythm and the route
You choose how often the briefing arrives, what breaks that rhythm, and where it lands so the people in client conversations read it before the meeting rather than after.
Why Delancy
Against a keyword alert or another newsletter subscription.
Judgement, not volume
A keyword alert sends you everything containing a word. The work is not collecting news, it is deciding what matters. This agent is configured to throw most of it away.
Written for the conversation
The output is what your team can say to a client, not a digest of headlines. Research that has to be interpreted before it can be used tends not to get used.
Tied to your accounts
Sector news on its own is background. Matched against your named clients and prospects it becomes a reason to pick up the phone this week rather than next quarter.
No ongoing dependency
The agent runs in your environment, configured to your sector and your account list, with the price agreed before build. You are not renting seats on a media monitoring platform.
Frequently Asked Questions
Common Questions.
An alert matches keywords and sends you the volume. A newsletter is written for everyone in the industry rather than for your firm. This agent judges each item against what your business does and who your clients are, then reports the small proportion that matters to you specifically. The filtering is the product.
The sector research agent builds the standing picture of a market, how it is structured, how it buys and who is in it. That picture changes slowly. This agent covers what is happening in the sector week to week and what to do about it. One is the map, the other is the traffic report.
Thresholds for what counts as material are set during the build and tuned against real weeks. If a briefing is too long it is not working, and the fix is a stricter threshold rather than more reading. Most firms settle on a briefing that takes a few minutes to read.
Yes. You provide the list of named accounts and the agent watches for events involving them alongside the wider sector coverage. This is usually where the direct commercial value sits, because a trigger event is a reason to make contact that your team did not have to invent.
It provides the talking point and the context. Drafting and sending outreach is a separate agent with its own configuration and approval steps. Keeping the two separate means the research is trusted on its own terms and nothing leaves your firm without a person deciding it should.
Pilots start from £2,500. The price is agreed before any build starts. Where the agent relies on third-party services to run, those operational costs sit with you and are made clear before build begins.
FREE ASSESSMENT
Is an AI agent the right shape for this?
Ten questions on the task, the volume and the output you need. You get a diagnosis of whether an agent fits, not a score.
Take the assessmentFind out what your team missed in the sector last month.
Book a discovery call. We will agree the sector, the accounts worth watching, and what a weekly briefing would have contained.
Book a discovery call →