This Privacy Policy explains how Delancy AI Limited ("Delancy", "we", "us", or "our") collects, uses, and protects your personal data when you visit the website at www.delancy.ai (the "Site"), contact us, book a call, or otherwise engage with us. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are (the data controller)
Delancy AI Limited is the data controller responsible for your personal data. We are registered in England and Wales under company number 16917509. You can contact us about this policy or any data protection matter by email at justin@delancy.ai.
2. The data we collect
We may collect and process the following categories of personal data:
- Contact details you give us — such as your name, email address, telephone number, company name, and role, when you complete a form, book a discovery call, request a proposal, or email us.
- Information you share about your operations — such as details of your processes, workflows, or requirements that you provide when discussing a potential engagement.
- Interaction data — messages you send through our chat or voice agents, and any information you choose to provide during a demonstration.
- Technical and usage data — such as your IP address, browser type, device information, the pages you visit, and how you interact with the Site, collected through cookies and similar technologies (see our Cookie Policy).
3. How we use your data and our legal bases
Under data protection law, we must have a lawful basis for processing your personal data. We rely on the following:
| Purpose | Legal basis |
|---|---|
| Responding to enquiries and arranging or holding discovery calls | Our legitimate interests, and steps taken at your request prior to entering a contract |
| Preparing proposals and providing services to you | Performance of a contract, or steps taken at your request before a contract |
| Operating, maintaining, and securing the Site | Our legitimate interests in running a safe and effective website |
| Analytics and measuring the effectiveness of our advertising | Your consent (given through the cookie banner) |
| Sending you information about our services where you have asked us to | Your consent, or our legitimate interests |
| Complying with legal and regulatory obligations | Compliance with a legal obligation |
Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
4. Cookies and analytics
We use a small number of cookies and similar technologies to understand how the Site is used and to measure the effectiveness of our advertising, including Google Analytics and the Meta (Facebook) pixel. Non-essential cookies are only set after you accept them through our cookie banner. For full details, and to change your choices at any time, see our Cookie Policy.
5. Service providers and sharing
We do not sell your personal data. We may share it with trusted third parties who help us run our business and the Site, acting as our processors or independent controllers, including:
- hosting, infrastructure, and database providers;
- analytics and advertising providers (such as Google and Meta);
- communication, scheduling, and email tools we use to correspond with you; and
- professional advisers, where reasonably necessary.
We may also disclose your data where required to comply with a legal obligation or to protect our rights, property, or safety.
6. International transfers
Some of our service providers are based outside the United Kingdom. Where we transfer your personal data outside the UK, we take steps to ensure it is protected by an appropriate safeguard, such as an adequacy decision or the UK International Data Transfer Agreement (or equivalent standard contractual clauses).
7. How long we keep your data
We keep your personal data only for as long as necessary for the purposes set out in this policy, including to meet any legal, accounting, or reporting requirements. Enquiry and contact records are typically retained for the duration of our relationship and for a reasonable period afterwards; data tied to a contractual engagement is retained for as long as required to meet our legal obligations.
8. Your rights
Under data protection law, you have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete data;
- request erasure of your data in certain circumstances;
- object to, or request that we restrict, certain processing;
- request the transfer of your data to you or another provider (data portability); and
- withdraw consent at any time where we rely on consent.
To exercise any of these rights, please contact us at justin@delancy.ai. We will respond within the time limits set by law.
9. Complaints
If you have a concern about how we handle your personal data, we would ask you to contact us first so we can try to resolve it. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
11. Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact us at justin@delancy.ai.