Know what your competitors changed before your clients tell you.
Most firms find out that a competitor repriced, repackaged or moved into their territory during a deal they are already losing. This agent watches the competitors you name, records what moves, and reports what it means for your pricing, your positioning and your pipeline.
What the competitor research agent does
Watch. Compare. Report.
Competitor research in most firms is somebody's afternoon, once, when a deal goes wrong. By the time it is written up it describes a market that has already moved on, and it is out of date the week after it is filed.
The agent works the other way round. It holds a standing record of every competitor you care about, checks their public sources on a set rhythm, and notes what is different from the last time it looked. Because it remembers, it can tell you that a competitor added a lower tier in March and quietly raised the tier above it in June. That is the pattern nobody catches looking at a website once.
What reaches your team is a short briefing, not a research folder. What moved, what it was before, what it appears to signal, and where it was found.
Where you are entering a market rather than defending a position in one, the sector research agent is the closer fit. It maps a sector from the beginning rather than tracking rivals you have already named. For what is happening across the market week to week, the sector news researcher covers the wider picture. Firms frequently run more than one.
Capabilities
What it handles.
Continuous competitor monitoring
Watches a defined list of competitors across their public sources. Pricing pages, product pages, careers pages, funding announcements, published case studies and public commentary. Changes are recorded the week they happen, not the quarter after.
Change detection with context
A price rise, a new tier, a dropped feature or a fresh sales hire in your territory is not a data point on its own. Every change arrives with what moved, what it was before, and what it signals about where that competitor is heading.
Positioning and pricing comparison
Maintains a live side by side view of how each competitor prices, packages and positions against you. Your commercial team stops guessing what the other side of the table is offering.
Battlecards that stay current
Produces a working battlecard per competitor covering their claims, their weak points against your offer, and the objections your team will hear. Updated as the market moves rather than rewritten once a year.
Win and loss pattern reporting
Where you feed in deal outcomes, the agent links what you lost to what that competitor changed. Patterns surface across deals that nobody sees one deal at a time.
Briefings on a defined rhythm
A short written briefing on the schedule you set, plus an immediate alert when something material moves. Leadership reads a page, not a folder of tabs.
Who it is for
Built for teams that compete on the same deals every month.
Sales leadership
Your team walks into every call knowing what the competitor is quoting and where their offer is thin. Fewer deals lost to a claim nobody was prepared for.
Founders and managing directors
A standing read on your market without adding an analyst or a research subscription. You find out that a competitor repriced when it happens, not when a client tells you.
Marketing and product teams
Positioning decisions made against what the market actually says today. Messaging and roadmap arguments settled with evidence rather than the loudest recollection in the room.
Professional services firms
Track how rival firms package retainers, publish fee guidance and hire into your sectors. Useful where the competitive picture is fragmented and never written down anywhere.
What is included
What you get.
Configured for your named competitors and the sources that matter in your market.
A structured record of every detected change, with date, source and what it replaced.
A live comparison view of pricing, packaging and positioning against your own.
A maintained battlecard per competitor for the sales team to work from.
Briefings on your chosen rhythm, plus alerts when something material moves.
Public sources only, with the source recorded against every claim so your team can check it.
How it gets built
How it gets built.
01
Name the competitors and the questions
We start with the firms you actually meet in live deals and the questions you keep needing answered about them. Pricing, packaging, hiring, territory, claims made in pitches. The list of questions shapes what the agent looks for.
02
Establish the baseline
Before anything can be tracked, the current position has to be recorded. The agent builds the first full picture of where each competitor stands today. That baseline is useful on its own and most firms learn something from it.
03
Test against what you already know
We run the agent against changes your team already knows about and check that it caught them, described them correctly and did not invent anything. Thresholds for what counts as material are set here, so briefings stay short.
04
Set the rhythm and the route
You decide how often the briefing arrives, what counts as urgent enough to break that rhythm, and where the output lands so the people who need it read it without logging into anything new.
Why Delancy
Against a research subscription or an analyst's afternoon.
Built around your competitors, not a generic market
A research subscription tells you about your sector. This agent tracks the specific firms you lose deals to, in the sources where those firms actually reveal things.
Every claim carries its source
Nothing is reported without a link and a date behind it. Your team can verify a claim before repeating it to a client, which is the difference between intelligence and rumour.
Output your team already uses
Briefings and battlecards land where the work happens rather than in another platform nobody logs into. Research that is not read has no value.
No ongoing dependency
The agent runs in your environment, configured to your list, with the price agreed before build. You are not renting a seat that gets more expensive each renewal.
Frequently Asked Questions
Common Questions.
Publicly available sources only. Competitor websites, published pricing, public filings and registers, job listings, press coverage and public commentary. The agent does not access anything behind a login, misrepresent itself to obtain information, or approach competitors posing as a customer.
A one off answer is a snapshot with no memory. This agent holds a record over time, so it can tell you what changed and when. The value is in the comparison between last month and this month, which a fresh prompt cannot give you.
The list is defined during the build and can be extended afterwards. Most firms start with the five to ten competitors they meet in live deals rather than every firm in the sector.
Every claim is tied to the source it came from. Where a source is ambiguous or a change cannot be confirmed, it is marked as unconfirmed rather than reported as fact. Interpretation of what a change means stays clearly separated from what was observed.
Usually two audiences. Leadership takes the briefing, which is short and focused on what has moved and what it implies. The sales team takes the battlecards, which are practical and written for use in a live conversation.
Pilots start from £2,500. The price is agreed before any build starts. Where the agent relies on third-party services to run, those operational costs sit with you and are made clear before build begins.
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