Find out whether you are being found, and where you are not.
Buyers now ask an assistant and get three firms back. This agent reports whether yours is one of them, across search results and AI answers, and returns the gaps as briefs somebody can act on this week.
What the visibility agent does
Where you appear. Where you should.
Analytics are good at describing the people who arrived and silent about everybody who never did. A firm can look at a steady traffic line for two years without ever learning that the eight questions its best clients ask at the start return somebody else entirely.
The agent starts from those questions rather than from a keyword list, because the phrase a buyer types when they have the problem and not yet the vocabulary is rarely the phrase your firm would choose. It then checks what is actually returned, in search results and in the answers assistants give, and records where you appear, where you do not, and which firms are being surfaced in your place.
The output is deliberately short and deliberately actionable. Each gap comes back as a brief rather than a metric. You have nothing that answers this, here is who is answering it, here is what a piece would need to cover. A report that cannot be acted on gets filed, and most visibility reporting is exactly that.
It pairs with the other two. The content agent turns each brief into published material in your voice, and the marketing performance agent reports whether any of it produced an enquiry. Where the question is what your competitors are selling rather than whether you are visible, that is the competitor research agent.
Capabilities
What it handles.
Visibility in AI answers, not only in search results
A growing share of buyers ask an assistant rather than opening ten tabs, and it returns three firms. Whether yours is one of them is now a separate question from where you rank, and most firms have never checked it.
The questions your buyers actually ask
Not a keyword list. The real questions somebody asks when they have the problem you solve but do not yet know what to call it or who to hire, mapped against whether your firm has anything that answers them.
Gaps written as briefs
The output is not a spreadsheet of terms. It is a short list saying you have nothing that answers this question, here is who is being surfaced instead, and here is what a piece answering it would need to cover.
Who is being surfaced in your place
For each question that matters, which firms are being returned and what it is about their material that gets them there. Useful because it is specific. A competitor being cited on a question you could answer better is a solvable problem.
Movement after an algorithm change
When something shifts, the report says which pages moved, in which direction and whether it is worth a response. Most changes are noise for a firm your size, and knowing which ones are not is the whole value.
Trust signals that hold you back
The practical things that decide whether your material gets surfaced at all. Whether pages have a named author with real credentials, whether claims are supported, whether the firm is described consistently wherever it appears.
Who it is for
Built for firms who cannot see the enquiries they never got.
Firms that depend on being found
If a meaningful share of your enquiries start with somebody searching rather than somebody recommending, then visibility is a revenue input rather than a marketing metric, and almost nobody measures it deliberately.
Marketing managers of one
You are asked whether the website is working and you have analytics that describe traffic without explaining absence. What is missing is a view of the questions where you never appeared at all.
Partners asking why enquiries slowed
Enquiry volume drops and the explanations offered are the market, the season, or the website. A visibility report separates a genuine change in demand from a change in whether you are being shown.
Firms who invested in a site and moved on
A site was built, a launch happened, and nobody has checked since whether it does the one job it was built for. Two or three years on, the honest answer is usually not known either way.
What is included
What you get.
A defined set of questions and topics your firm wants to be found for, agreed during the build rather than assumed.
Visibility reported across search results and AI answers, so both routes a buyer takes are covered.
The gaps named as briefs, each with what a piece answering it would need to cover.
Which firms are being surfaced instead of you on the questions that matter, and what gets them there.
Reporting on a rhythm you set, plus a read on what moved when a significant algorithm change lands.
Trust and credibility signals flagged where they are the thing holding your material back.
How it gets built
How it gets built.
01
Decide what you want to be found for
Not every service, but the work you want more of and could credibly win. This is a commercial conversation before it is a technical one, and firms frequently discover their stated priorities and their actual best work are two different lists.
02
Build the questions from real buyer language
We work from how your clients described the problem when they first made contact rather than from how your firm names the service. The gap between the two is usually where the missing visibility sits.
03
Establish the baseline
The first full run is the honest picture of where you stand today across search results and AI answers. It is often uncomfortable and it is the most useful single output, because every later report is measured against it.
04
Set the rhythm and the brief format
You choose how often it reports and in what form the gaps arrive, so they can be handed straight to whoever writes. A brief that needs translating before anybody can use it is another job rather than a saving.
Why Delancy
Against a rankings report nobody opens.
It covers where buyers now actually look
A rankings tool tells you that you are fourth for a term. It does not tell you that an assistant recommended three other firms and never mentioned yours. Those are different questions and only one of them is being asked in most firms.
The output is a brief, not a dashboard
A gap nobody can act on is a fact rather than a finding. Each gap comes back as something a person could write or commission this week, which is why the report gets used instead of filed.
Honest about what it cannot promise
No rankings guarantee, because anyone offering one is guessing. What you get is an accurate picture of where you stand now, what is missing, and what would plausibly change it.
No ongoing dependency
The agent runs in your environment against the questions you nominate, with the price agreed before build. You are not renting seats on a visibility platform to find out whether people can find you.
Frequently Asked Questions
Common Questions.
Neither. It reports rather than performs, and it does not sell you the work it finds. A rank tracker tells you positions for terms you already chose. This starts from the questions your buyers ask, covers AI answers as well as search results, and returns the gaps as briefs. What you do with those is your decision.
No, and it is worth being direct about that. Nobody controls the ranking systems and anyone promising a position is guessing or worse. What is deliverable is an accurate picture of where you currently appear, where you do not, who is appearing instead and what would credibly change it.
Because the behaviour has changed. A buyer who once ran a search and compared several results increasingly asks an assistant and gets a short answer naming two or three firms. If you are not one of them, you were not rejected, you were never presented. Firms are discovering this a year or two after it started mattering.
The competitor research agent tracks what your competitors are doing, their pricing, packaging and positioning, so your team can sell against it. This agent tracks whether your firm is being found and surfaced at all, and uses competitors only as evidence of what is being returned instead of you. One is about the deal, the other about getting to it.
The briefs are written to be handed straight to whoever produces your material, whether that is a partner, an agency or the content agent. The pairing is deliberate. Visibility identifies the gap, content fills it, and the marketing performance agent reports whether it produced anything.
Pilots start from £2,500. The price is agreed before any build starts. Where the agent relies on third-party services to run, those operational costs sit with you and are made clear before build begins.
FREE ASSESSMENT
Is an AI agent the right shape for this?
Ten questions on the task, the volume and the output you need. You get a diagnosis of whether an agent fits, not a score.
Take the assessmentAsk an assistant who it recommends for the work you do.
Book a discovery call. We will agree what you want to be found for and show you what is currently being returned instead.
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