Turn the work you have already done into work people can read.
Your firm produces something worth saying every week and publishes almost none of it. This agent starts from the matter, the call or the piece of technical work, drafts it in your voice, and puts it in front of somebody to approve.
What the content agent does
Start from the work. Not the blank page.
Most firms do not have a content problem, they have a transcription problem. The partner who spent Tuesday on a genuinely interesting piece of work has the whole article in their head by Wednesday and no realistic prospect of writing it down. Three months later somebody notices the site has gone quiet and books a planning session, which produces a calendar that also does not get filled in.
The agent removes the step that never happens. It takes the input you already have, a matter, a call recording, a technical note or a partner view, and produces the draft. Voice rules captured from your own published work decide how it reads. One asset comes back as the article, the posts and the email, each written for where it lands rather than cut to length.
Everything then goes to a person. That is deliberate and not negotiable. Google spent 2026 penalising firms that published at volume with nobody accountable for the output, and the commercial risk of saying something you cannot stand behind is larger than the search risk anyway. The agent takes the two hours of drafting. Your firm keeps the judgement and the byline.
What to write about is a separate question. The search and AI visibility agent identifies the questions your buyers ask that you have nothing answering, and the marketing performance agent reports which of it actually produced enquiries. For client facing documents rather than published material, the document drafting agent works from your templates instead.
Capabilities
What it handles.
Drafted from your own material
The input is a matter you handled, a call recording, a piece of technical work or a partner view on something that happened in the sector. Not a prompt about your industry. What your buyers cannot get anywhere else is the work you actually did.
Written in your voice
Voice rules are taken from what your firm has already published and from the things it would never say. Sentence length, formality, the phrases that are yours and the openers that are banned. Applied on every draft rather than hoped for.
One piece of work, several outputs
The same underlying asset becomes the article, the posts, the client email and the note that goes to the people who were asking about it. Each written for the format it lands in rather than the same text cut to different lengths.
A named person approves
Nothing is published without somebody in the firm reading it and putting their name against it. The agent produces a draft, which is the part that consumes the two hours nobody has. The judgement stays with your people.
Every claim carries its source
Figures, dates and assertions are recorded with where they came from. That makes review a matter of checking rather than trusting, and it removes the single largest reason firms abandon this kind of work after the first embarrassing draft.
A rhythm that survives a busy month
Firms rarely stop publishing because they run out of things to say. They stop because a busy fortnight arrives and never really ends. Production runs to a schedule you set, so the queue is full when the week goes badly.
Who it is for
Built for firms with plenty to say and no time to write it.
Partners and fee earners
You are the expertise and you know exactly what is worth saying. What you do not have is the two hours to write it, and you will not have them next month either. The material exists. Turning it into something publishable is the missing step.
Marketing managers of one
You are the entire department. The constraint is not strategy, it is production. Everything you plan is limited by how much you can personally write, edit and chase in a week alongside the rest of the job.
Firms whose site has gone quiet
The most recent piece is dated eighteen months ago and it is one of the first things a buyer sees. A dormant site is not neutral. It suggests a firm that has stopped, whatever the reality is.
Firms sold on demonstrated expertise
Buyers of professional work choose the firm that has already shown it understands the problem. That evidence has to exist somewhere they can find it before they make contact, not only in the meeting you are trying to get.
What is included
What you get.
Voice rules captured from your existing material and from the things your firm would never say, written down and applied to every draft.
Drafts produced from your own inputs. A matter, a call, a piece of technical work or a partner view.
Several outputs from one asset, each written for the format it appears in rather than cut to length.
A review and approval step, with a named person against everything that gets published.
A production rhythm you set, so output continues through the weeks when nobody has time.
A source recorded against every figure and claim, so review is checking rather than trusting.
How it gets built
How it gets built.
01
Capture the voice
We work through what your firm has already published and the pieces you think read best, then sit with whoever holds the voice and write the rules down. Sentence length, formality, the phrases that are yours and the openers that are banned outright.
02
Agree what the raw material is
Which inputs the agent can draw on and which are off limits. Matters, calls, technical notes and internal views all carry confidentiality questions, and those get answered here rather than discovered later.
03
Draft against work you have already published
The agent produces drafts from inputs where you already know what the finished piece looked like, and the two are compared. That is how the voice rules get tuned, and it is a far better test than asking whether a sample reads well in isolation.
04
Set the rhythm and the approval path
You decide how often drafts are produced, who reviews them and how they reach the people who publish. Nothing goes out without a named person on it, and the review step is built to take minutes rather than becoming the new bottleneck.
Why Delancy
Against a content calendar nobody has filled in since March.
Voice is the whole thing
Generic content is worse than none, because it tells a buyer you had nothing particular to say. The voice rules are built from your own published work and enforced on every draft, which is the difference between usable and obviously automated.
Less, better, with a person on it
Google spent 2026 penalising firms that published at volume without editorial oversight. The agent is deliberately built the other way. A smaller number of pieces that came from real work and passed a human review.
It starts from something real
Most content tools generate from a topic, which is why the output reads like everybody else in your sector. This starts from what your firm actually did last month. That is the only material your competitors cannot also produce.
No ongoing dependency
The agent runs in your environment, configured to your voice and your material, with the price agreed before build. You are not renting seats on a content platform to publish your own thinking.
Frequently Asked Questions
Common Questions.
That is the failure everyone has seen and it is a configuration problem rather than an inherent one. Generic output comes from generic input. The build captures your voice from work you have already published, records the phrases and openers that are banned, and starts every draft from something your firm actually did. A person still edits before publication.
Google penalises scaled content abuse, which means publishing volume to manipulate rankings without editorial oversight. It does not penalise AI assistance where a person is accountable for what goes out. The March 2026 core update hit sites running hundreds of unreviewed pages. This agent is built to produce a modest number of reviewed pieces, which is the opposite pattern.
No. The agent produces drafts and a person approves them. Publishing without a human in the loop is where firms get into difficulty, both with search and with saying something they cannot stand behind. The approval step is not an optional setting.
Two things. The material you already generate, which usually means access to the cases, calls and technical work you are willing to draw on. And an hour or two with whoever holds the firm voice, to capture how you write and what you will not say. After that the ongoing input is review time rather than writing time.
The drafting agent produces client documents from your templates and precedents, for people who are already clients. This produces published material for people who are not clients yet and may never speak to you before deciding whether to. Different audience, different voice, different approval path.
Pilots start from £2,500. The price is agreed before any build starts. Where the agent relies on third-party services to run, those operational costs sit with you and are made clear before build begins.
FREE ASSESSMENT
Is an AI agent the right shape for this?
Ten questions on the task, the volume and the output you need. You get a diagnosis of whether an agent fits, not a score.
Take the assessmentCheck the date on the last thing your firm published.
Book a discovery call. Bring one piece of work from the last month and we will show you what it should have produced.
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